Strategies, Tools and Implementation
The launching of a project requires tremendous marketing strategies, tools, and time to implement and introduce a project to the market.
Friday October 20, 2023, my developer texted me at 8:17 pm stating that we have to speak! Certain calls indicate urgency.
My Developers are combining 3 websites into 1 Custom Built site for Reolas service. Two sites are of average size, with 6 to 7 pages each. However, the main site consists of 50 pages with numerous drop-down menus.
The team of developers are concerned “knowing that the site is huge, half of the re-design is completed, and my social media presence is still lacking.”
“He explained that the team needs to have current Keywords to fuel the marketing campaign around an audience of relevant interested users.”
His truth, fact, kindness, and urgency got my attention.
Creator
My name is Donna Richards, creator of Real Estate Online Advertising Services aka REOLAS.
Over 10 years ago I had the most interesting, explosive, exhilarating work experience.
As an Associate Real Estate Broker, the Industry experienced tremendous loss way before and after the Real Estate market crash in 2007- 2008.
For me the loss was painful, personal, and transforming.
At first, no one understood the strange occurrences in the market, I thought the loss of contracts were due to my personal performance.
However, I soon realized that colleagues in and outside my office were experiencing the same dilemma.
More importantly, as buyers and sellers reached out to me, I sadly realized that they too were hurting. Sellers who had recently purchased a second home were financially devastated with paying 2 mortgages, along with additional expenses associated with moving.
There is a saying, “When you think things are bad for you, look around. You’ll see someone in a worst position than you.”
As an Agent, I was comfortable giving customers my home phone number. During their time of frustration, they exercised the privilege to share all pain and heartaches with me.
Earlier that year, I completed a course in “The Introduction to Internet Marketing.”
Being a student of Street Prospecting, Cold Calling, and Canvasing to generate leads. The Introductory course was a welcome discovery.
I was simply over the moon with the leverage given by a simple Opt-In form. The ability to write an Ad, and have interested buyers contact me, requiring more information about my Ad, was heaven sent. This meant no more Street Prospecting nor Cold Calling.
New Perspective, New Possibilities, New Career
Putting all experiences into perspective, I discovered the depth and latitude of pain customers experienced from a lost transaction. It was then, the wheels in my head began turning.
I searched for possible ways to take what I learned from the Introductory Course, to help customers alleviate the pain, stress, and challenges experienced during the lost transaction.
I pondered different possibilities, then finally the concept came to me.
“Create an Advertising Platform only for Challenging, Difficult, Hard to Sell Properties. Design an effortless site, which is affordable and easy to use. Most importantly, the site must be optimized to give Greater Property Exposure to attract new buyers or sellers to the property, for an immediate contract for a closed transaction on the property.”
Hence the creation of REOLAS, which ushered me into a new career without formal training, and the beginning of a long arduous journey.
At first the concept and text for the project flowed like a raving river.
Effortlessly and joyfully, the text for the project flowed. I wrote and designed the entire website of 50 pages within a month.
As stated before, it was the most exhilarating experience I had ever had, I was on a natural high, everything flowed effortlessly.
Writing the original written text on each product page, took less than 5 minutes, understanding the Company’s Editor and designing each page was a joy.
Within 1 month, I completed all requirements needed to publish the website.
The company which sponsored the Introductory Seminar was Stores Online. Their marketing concept for beginners guided us into building a Customizable website, equivalent to Word Press or Wix.com.
The completion of the site was a major achievement, I felt accomplished in my new career, especially as the site functioned perfectly and looked good.
Back in the day most novias like myself followed the golden rule of obedience, doing everything that was told. One of the instructions was.
“Find a need, design a website and the $$$$ would follow.”
With the completion of the site, I began doing the money dance, expecting everything to go as instructed by the company.
The first shock of horror was seeing the website listed in the 500’s on Google. I called Stores Online asking why I am in the 500’s on Google and not on the 1st page.
The representative informed me that I have to Optimize the site with keywords.
Indeed, Stores Online Introductory to Internet Marketing was good. However, the depth of marketing needed for Internet Marketing success is much more detailed than they had taught us.
In sales we are taught to “Sell the Sizzle, not the Steak.” We all know what the aroma of fresh baked bread does to your desire.
Stores Online sold us the sizzle, their marketing allowed us to see and smell the bread baking in the oven, we smelt the bread.
However, my service demanded more marketing skills than what they proposed.
I believed in my marketing concept; I built the website. Therefore, I spent the last few years learning and understanding internet marketing for a successful service.
Previously, I have taken down the site about 5 times.
June 5, 2023. As I prepared to launch an Introductory Campaign. Both my laptop and desktop computers broke.
Without falling the surface of the laptop actually split in half. The desktop said after 10 years of hard labor, I quit!
Previously, the night before starting the launch, Google emailed me stating that they will not be crawling the website, as they found 40 Errors on my computer, which would affect their service.
It took Blue Host 4 months before I got an Agent who was able to remove the errors.
In the past after learning and implementing new strategies, I made attempts to launch the site.
However, I abandoned them all as I was not satisfied with the entire website.
Ready For Launch
One of the hurdles which made me abandon previous launches was the fact that I had difficulty synchronizing 3 websites into 1 site. After all endeavors on my behalf failed to combine all sites into 1 website, I realized that all 3 sites had to be Custom Built by a professional Developer.
Sadly, we often have a professional working on our project, who is careless with information sent to them, they are lackadaisical, weeks to go by before returning calls. Accomplishment seems to be an uphill battle, especially when you realize you need professional assistance to accomplish the task.
When we cannot do things for ourselves, blessed are we when we find someone who can do the job and they bring high energy, tenacity, and the winning attitude to the completion and success of the project.
I have found such a person, such a team with Logo Web Tech. My Developer Mr. Smith is a diamond in the rough.
We speak of brilliant minds, most refreshing to me is to have him verbally repeat a concept I discuss with him, with clarity and excitement.
His conversation with me last Friday was the pinnacle of his professionalism. Knowing that he has to give account to his boss and complete my tedious project which he inherited, combined with the lack of my Social Media presence is of utmost importance and urgency to the project.
Instead, he approached me in the most interesting way, his tone of voice was firm and caring, he was truthful, as we discussed my Social Media fears and phobias in depth.
We ended the 23-minute conversation with me being fully confident, on- board and excited to do my part for the completion of the project.
Before I was assigned to Mr. Smith, I read the Company’s testimonial page, and found the page filled with raving reviews about my Smith. I thought customers were just pleased with their design and wrote a favorable testimony.
My site is not completed, we’re coming around the bend, here we come!!!
They say, “Iron Sharpens Iron.” 10/27/23. I re-designed the core of my site, meaning I wrote the text, but the team has the arduous task of writing the computer code.
Based upon Mr. Smith’s nature, his upbringing, and the professional skills of his team, I am fortunate that they are assigned to my project.
Within the past 10 years, Marketing has become an integral part of every business operation. The Computerized Age has leveraged all businesses, especially Small Business.
Giving greater exposure and market share to all who learn to incorporate Social Media Marketing Strategies into their operation. The methodical outcomes have been spectacular, especially for small businesses.
Years later and thousands of dollars spent, Personally I know that starting a new business requires a reputable marketing organization, who specializes in diverse marketing techniques suitable for your business, budget, growth, and your understanding of internet marketing.
Enclosed is a list of basic services offered by Logo Web Tech.
Knowing the professional integrity of Mr. Danny Smith and his team, I am confident to refer him to users in need of his skills.
Developer: Mr. Danny Smith / (321) 233-1416
Following Directions
At Mr. Smith instructions I have to start my social media presence immediately.
This blog is written to introduce Real Estate Online Advertising Services, aka Reolas, to the market.
I invite you to join me on a Real Estate journey. First, I want you to know about me, Reolas concept, my Marketing challenges, and the progress of Reolas service launch.
From birth to death, Real Estate is with us 24 hours a day. We are born in a hospital, we live in a home, we walk and drive in the streets, we go to work, school, and play all within 4 aspects of the Real Estate Market.
Reolas is an advertising service which specializes in advertising challenging properties on the market for a closed transaction on the property.
Reolas services are unlike typical Real Estate office services of listing, buying, selling, leasing, and renting properties.
For this reason, I ask your indulgence in allowing me to introduce you properly and formally to REOLAS services.
Enclosed is a link to Reolas Introductory Email Campaign, designed to enlighten you with the understanding of who we are, and what we do.
https://forms.aweber.com/form/03/75832303.htm
Yes indeed, we do want you to follow us, and to subscribe to our platforms, but more importantly, we want you to be well informed, going beyond, to actively participate in our special programs which would enhance your Real Estate portfolio.
END
Summary
This blog “Marketing Strategies to Launch Reolas Services.” Is the foundational launch for Reolas marketing services.
The blog describes the joy the creator experienced with the company which first introduced her to Internet marketing. The magnetic power, reach and influence of the internet to attract users was an exhilarating discovery.
Trusting and believing in the company’s guidelines, within one month the website was successfully published. However, the site lacked the ability to be on the first few pages of Google.
Inquiring about the fact, brought awareness that the internet is more than just having a functionable web site, the site must be optimized with one or more Search Engines strategies for success.
The creator narrates through painful years of learning and training in the field of Internet marketing without professional guidance. An encounter with a talented developer, the website received professional correction and the creator received guidance and additional confidence needed for the final completion and publication of Reolas services.
END
Click the link below to be introduced to our Introductory Email Campaign!!
https://forms.aweber.com/form/03/75832303.htm
Developer: Mr. Danny Smith / (321) 233-1416
We Welcome your Comments and Feedback
