Every product needs to be showcased, the motion picture Industry have the Academy Award show, where the Actors walk the “Red Carpet”. The NFL, the National Football League has the “Super Bowl”, team Athletes run onto the field for the final game of the season. The Real Estate Industry has the Classified Ads Section where all listings are displayed, highlighted with pictures and bold text as unique features of the listing.
In the 1900’s Mr. Coldwell took Real Estate advertising to an epic high, he combined his love for homes, and his fascination for the Motion Picture Industry, where he featured the most exquisite, the most luxurious homes available around the Country into a motion picture ad. He then offered the display of listed homes to an International market of Real Estate buyers. This method of sales for exclusive homes, earned the Company its legendary status in the Industry.
The original Classified Ad format of a 1column newspaper ad, which was priced per line, with extra for bold text, this stood the test of time and became the foundation upon which the industry was built upon. Every Real Estate office in America and around the world used the Classified Ad as the major form of advertising. One Hundred years later it is still being implemented, it’s still being used and it’s still highly recognized around the world.
Newspaper Ads, Trade magazines and Periodicals became the standard method of Advertising in the Industry. However, the Classical Ads Section in the Local newspaper became the standard by which the method of conveying urgency about each listed property was communicated and accepted by society world- wide. In every Country, State and City the Classified Ad in the Local Newspaper was reliable, trust- worthy and affordably economical to use.
Within the last 15 years Real Estate Advertising has taken on many new forms, Craig List and Niche Marketing brought a new dynamic to the Industry. Large Real Estate Franchise began running their own Advertising campaign to support their independent offices, the top 5 Real Estate franchise occasionally engage in television ads which is costly, but highly beneficial to all their franchise offices.
The Internet is the last method of advertising introduced into society. According to reports from 3 leading marketing strategist in the industry Jupiter Research, and the Interactive Advertising Bureau estimates that the On-Line Classified Ads market’s net worth is approximately a $2 Billion Dollar Industry. Kelsey Research estimated the Industry net worth at 13.3 Billion Dollars in yearly On-Line advertising. On-Line Advertising grew 25%, while Newspaper advertising dropped 14%.
The success of every business is to understand your target audience.
Having a captive audience has become the internet’s most alluring marketing strategy.
The internet took the ability of that understanding to a dimension unheard of before in the Advertising industry, at the very nature the internet is not just captivating it is addictive, with 24 hour accessibility, full privacy and comfort at the user‘s leisure.
The affordable elements and characteristics of the Internet fulfills the Real Estate demand for each available property, giving urgency and frequency of communication to potential users of the available properties currently being offered. END
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